It’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleOakley Forgives You (Even If Others Don’t) in This Lovely Ode to Athletic...
It's OK to embrace your slightly antisocial and emotionally volatile tendencies in the pursuit of your athletic obsessions, says a new campaign from Oakley and AKQA. Today, the sunglasses and...
View ArticleTwitter Preps for 2018 NFL Draft With Emojis, Mock Draft
Twitter is going hashtag-triggered-emoji-happy for the 2018 National Football League Draft, which kicks off Thursday night. Fans who include the hashtag #NFLDraft in their tweets will see this new...
View ArticleStranger Things Had the Most-Watched Debut of Any New Netflix Series or Movie...
Nielsen provided new insight this morning about two of the TV industry's biggest stories over the past year--Netflix's continued dominance and the gargantuan ratings for Roseanne's return--during its...
View ArticleOracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues
Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content....
View ArticleSpotify’s New Free Streaming App Could Give Advertisers Better Targeting and...
Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it's growing up and ready to compete head on in the competitive music-streaming industry. On Tuesday...
View ArticleFrench Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged...
Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
View ArticleTriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleGartner Expects the AI Business Market to Grow 70% This Year
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released...
View ArticleBarbasol Names Onion Labs Its Creative Agency of Record
Shaving brand Barbasol has selected The Onion's content studio, Onion Labs, to serve as its creative agency of record. Onion Labs' first campaign for Barbasol launched earlier this month. The campaign,...
View ArticleHow to Perfect the Art of Connecting With Your Community and Encouraging...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
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