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Marketers Benefit From Embracing Linear and OTT as More Households Stream Video

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In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau. The report, entitled "Linear TV and OTT: Living Together in Harmony," found that most adults (90 percent) aged 25 to 34 streamed videos, an...

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