All Facebook Pages and Profiles Can Now Host Watch Parties
Facebook's Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added. The social network began testing Watch Party in January as a way for members of a group...
View ArticleKey Points Advertisers Should Know From Today’s Facebook Inquisition
Facebook received yet another public lesson in humility today--this time from an international assembly of politicians from nine governments, representing more than 400 million individuals, across the...
View ArticleSnapchat Certified Partners Program Hails Adtaxi
Denver-based digital marketing agency Adtaxi became the latest member of Snapchat's Certified Partners program. Adtaxi will receive access to educational resources, training materials, support...
View ArticleOutgoing Facebook Employee Slams Company for Treatment of Black Employees and...
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager...
View Article10 Things Cyber Week Reveals About U.S. Consumers
Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good...
View ArticleYouTube Shifts to Offer Original Programming for Free, With Ads
YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its...
View ArticleSt. Jude and Adobe Experience Cloud Have Created ‘Together,’ a Portal for...
For a parent, the diagnosis of a seriously sick child is not only a scary moment; it's also a starting point on a tremendously difficult path. You're only allowed a brief minute of shock before being...
View ArticleDepartment of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The...
View ArticleAs JWT Merges With Wunderman, What’s Next for WPP?
After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge...
View ArticleCan You Figure Out Which Made-for-TV Holiday Movies Are Fake?
With each passing year, more and more networks are getting in on the holiday movie extravaganza because they're mega-ad revenue generators. With more original made-for-TV movies being made each year,...
View ArticleThe Los Angeles Rams Are Showing No Signs of Losing Their Social Momentum
The Los Angeles Rams remained ram tough on Facebook, Twitter and Instagram during weeks 10 through 12 of the National Football League season, according to social marketing firm Unmetric. The Rams led...
View ArticleFearless Girl Begins Move to New York Stock Exchange Without the Charging Bull
Fearless Girl has created quite the stir on Wall Street since it leased out space in New York's Bowling Green Park last March. From being a symbol of female empowerment to more recently taking a stance...
View ArticleBooking.com Sends $220 Million U.S. Creative Account to Anomaly
Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the...
View ArticleAmy Sedaris Cares Deeply About Napkin Etiquette in Hilarious Vanity Fair...
The role of the host is not one that should be taken lightly, especially around the holidays. Little details matter and a knowledgeable host understands, for instance, that a plain paper towel might...
View ArticleBig Mouth Billy Bass Is Being Reincarnated Thanks to Amazon’s Alexa
Big Mouth Billy Bass, the plaque-mounted animatronic fish that croons punny songs like "Don't Worry Be Happy," "I Will Survive" and "Take Me to the River" while flapping his tail and moving his head to...
View ArticleFacebook Reminds Auto Marketers That ‘It’s a Great Day to Play With Cars’
Facebook announced at the AutoMobility LA event in Los Angeles Wednesday that its auto team will debut a digital campaign Dec. 3, It's a Great Day to Play With Cars. The social network said the...
View ArticleFinancially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom
Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg,...
View ArticleHow Dollar Drinks Are Helping Applebee’s Buck the Decline in Casual Dining
Even though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven't benefitted from this culinary boom. Near universal declines have occurred...
View ArticleMarketers Benefit From Embracing Linear and OTT as More Households Stream Video
In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau. The...
View ArticleA+E Networks Joins Nielsen’s Live Linear Dynamic Ad Insertion Pilot Alongside...
Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as...
View Article