Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7489

A+E Networks Joins Nielsen’s Live Linear Dynamic Ad Insertion Pilot Alongside CBS

$
0
0
Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as well. Nielsen is also adding semiconductor company MediaTek, which it said powers more than half of all smart TVs, to...

Viewing all articles
Browse latest Browse all 7489

Trending Articles