JWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called...
View ArticleMatt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray,...
View ArticleHeineken USA Makes Beer Industry History, Naming Maggie Timoney as Its New CEO
Heineken USA today announced the appointment of its first female CEO. Maggie Timoney will succeed Ronald den Elzen, who will be relocating to the brand's Netherlands headquarters. Timoney's appointment...
View ArticleThe Challenges of Drawing on Digital Data for Customized Communication
Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable,...
View ArticleTarget Partners With the Museum of Ice Cream for a Pop-Up That’s Made for...
The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice...
View ArticleSam Adams’ Boston Beer Co. Sends $50 Million Media Account to Hearts & Science
Boston Beer Co., whose properties include iconic craft beer brand Samuel Adams, as well as Angry Orchard and Twisted Tea, has a new media agency. Omnicom's Hearts & Science is now handling media...
View ArticleIs Facebook’s News Shows on Watch an Olive Branch to Publishers?
After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video...
View ArticleFacebook Audience Network Added Auction Bidding for In-App Ads
Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher...
View Article3 Entertainment Execs on Finding the Right Brand Partnerships and Working...
Brands working with entertainment is nothing new. But with a seemingly unending string of brand and talent mishaps plus the power of social media calling out a celebrity or creator for something...
View ArticleCheck Out 10 Vintage, Recently Declassified Posters Created to Keep NSA...
When one thinks of the National Security Agency (NSA), creativity or wackiness are probably not the first things to come to mind. However, some recently declassified internal motivational posters for...
View ArticleQ&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New...
HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000...
View ArticleWould You Watch an Hour-Long Video on Instagram?
Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new...
View Article‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof...
Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements...
View ArticleIkea Will No Longer Use Plastic Bags or Straws
Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint. Ikea has announced it will no longer use plastic bags,...
View ArticleCats Are Great at Multiplying but Terrible at Math, Says This PSA That Urges...
Here are some staggering feline facts: A female cat at 4 months old can start having kittens, producing as many as four litters a year for as long as a decade. The result in even a few years is...
View ArticleWPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual...
More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have...
View ArticleTalk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More...
In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a...
View ArticleThe White House Unveils Partnership With Truth Initiative and Ad Council to...
The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to...
View ArticleInstagram Added @Mention Sharing to Photos, Videos in Stories
Instagram announced that starting Thursday, when users are @ mentioned in other users' Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will...
View ArticleWPP’s Wunderman Appoints New President of Chicago Office After Former Left in...
WPP's Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to...
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