The Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleNike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy
When Nike kicked off its celebration of the 30th anniversary of its iconic "Just Do It" campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand...
View ArticleBaker Mayfield Settles Into His New Home, the Browns’ Stadium, in Progressive...
Getting settled into a new home is never easy, but it's especially challenging when your house is the Cleveland Browns' 68,000-seat stadium. Making their debut today as Progressive endorsers, Heisman...
View ArticleHow Mobile Fraud Is Stealing a Large Portion of Your Ad Spend
Mobile fraudsters are impressively stealing your ad budget, and you likely don't even know it. These grifters have evolved their trade faster than prevention capabilities can keep up and have turned ad...
View ArticleCan Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin...
View ArticleLeave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a...
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by...
View ArticleHow Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago,...
View ArticleDentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance...
View ArticleTarget’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target...
View ArticleChobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter...
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