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King's Hawaiian Rolls Are So Light and Fluffy, You Can Inhale Them From...
Energy BBDO's new ad for King's Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don't even have to reach for one with your hands—you just...
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A Look at How Women Grocery Shop
These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that...
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Sorry, Cats. Cravendale Falls in Love With a Cute but Creepy Cookie
Barry the Biscuit Boy splashes onto the scene in a slam-dunk spot for British dairy Cravendale, a cautionary tale from Wieden + Kennedy in London and production house Blinkink. The heady mix of...
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Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. Riffing on the...
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Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad
Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began, of course, with Cheerios, which...
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You've Never Seen a Food Commercial Quite as Otherworldly as This One
"As we stand on the edge of possibility, we choose the path less traveled." Set to to the grandiose tune of Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey, this...
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Ad of the Day: British Supermarket Ad With a Young Gardener Couldn't Be More...
A British supermarket has turned to a superhuman director to radically shift gears in its advertising. Waitrose's new campaign from BBH London is its first to focus on the grocery chain's culture and...
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Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984
Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier...
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Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's...
So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going on in it. I've...
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Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase
Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks. Why they went with cops trying to pull someone over, I...
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Ad Guys Make Popsicle Stick Jokes That Are So Sad, They're Hilarious (GIFs)
You probably remember popsicle stick jokes as a fun, charming, innocent part of your childhood. Jason Kreher and Matt Moore are here to wreck those memories. The pair of creatives at Wieden + Kennedy...
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This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre
It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, that...
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Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot
Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off on him. Raleigh ad...
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This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix...
Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex nut wrench in the cap, so you can...
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Brands Need to Stop Trying to Play Hero
Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping brands with...
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Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea
IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was rendered...
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Miller High Life Celebrates the Least Interesting Man in the World
Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves Monday with a new campaign...
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Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born
Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey...
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Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It
In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every other block, the task of making old-school...
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Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup...
For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to hatch...
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